Ad Campaign / Illustration / Website Design

Echota

Echota is a luxury residential community in the heart of the North Carolina High Country. Echota was developed by Foscoe Companies, a family-run business that handles development, real estate sales and rentals in Echota and the High Country area.

With an outdated website and collateral and ad campaigns that weren’t reflective of the quality and feel of the Echota community, we helped elevate their brand and communicate their benefits over the local competition. This rebranding was also in conjunction with the development of their fourth phase which they wanted help naming and launching.

Our key marketing goals and objectives were to: pre-sell 24 units of new phase in 2019 and the remaining 100+ units once developed, elevate the brand and launch the new campaign in the spring 2019 season and ncrease monthly website traffic and in-person, phone and online inquiries and leads .

Echota, Boone, NC

Concept Statement

Whether staying for the weekend or chasing the seasons, every getaway is centered on the same hope – that it will bring us closer. Closer to adventure, closer to peace, closer to a better self and closer to the people who help create the stories of our lives. From skiing to biking and culture to cuisine, the Summit at Echota is surrounded by experiences that awaken something new and reconnect with what has always been. In 15 minutes or less in any direction, you can find adventures for every kind of stay and for every stage of life. As you and your family grow, a home at the Summit at Echota grows with you, constantly bringing you new ways to stay active, inspired and connected. With a central location to primary residences and to the best of High Country entertainment, every stay at Echota allows you to reclaim time while capturing the moments that transcend time. Close to home to create memories that remain close in your heart, the Summit at Echota believes… Home should bring you closer.

Ad Campaign

Website Design

Contact

T: 704.806.7829
Email: elaineborgmeier@gmail.com